CAMPUS THEATRE / THEATRE DENTON COMMUNICATIONS AND SOCIAL MEDIA POLICY

Communications Policy for Employees
All requests for comment from the media regarding THEATRE DENTON should be referred to the
Managing Director. Employees must not purport to speak for Theatre Denton in any public forum
or social media post. Only an authorized Theatre Denton representative may speak on behalf of
the organization.

Employees should refrain from addressing negative comments about the organization on social
media as a THEATRE DENTON employee. All official responses to negative social media comments
should be handled by the Managing Director as directed by the Governing Board.

Facebook, Twitter, Instagram, Snapchat, and other social media are powerful but potentially
dangerous tools. Employees are encouraged to use their personal social media accounts to help
advertise, promote, and market the theatre and its productions in a positive manner. As an
employee, you are encouraged to follow and participate in our social media platforms.

When posting about the theatre or production on public forums, posts should be positive and
respectful, keeping in mind that words, pictures, videos, and/or audio files are permanent and
can become public. As an employee representing the organization, keep in mind the following
guidelines:
a) Use common sense and good judgment when posting information via social media
b) Respect all policies and guidelines, including use of contract-specific or copyrighted
images
c) Be sensitive about revealing “surprise” elements of a production
d) If you’re not sure if something is safe to post, you probably shouldn’t post it
e) If you are posting regarding a personal opinion (political preferences, etc.) please avoid
language that would represent you as an employee of THEATRE DENTON.

THEATRE DENTON is committed to providing a safe and respectful online experience for
everyone.

Communications Policy for Board Members
All requests for comment from the media regarding Theatre Denton should be referred to the
Managing Director. Individual Board Members must not purport to speak for Theatre Denton in
any public forum or social media post. Only an authorized Theatre Denton representative may
speak on behalf of the organization.

Please refrain from addressing negative comments about the organization on social media. All
responses to negative social media comments should be handled by the Managing Director as
directed by the Governing Board.

Facebook, Twitter, Instagram, Snapchat, and other social media are powerful but potentially
dangerous tools. Governing and Production Board members are encouraged to use all types of
social media to help advertise, promote, and market the theatre and its productions in a positive
manner. As a theatre Board member, you are encouraged to follow and participate in our social
media platforms.

When posting about the theatre or production on public forums, please keep your posts positive
and respectful. Remember, everything that is posted, even on a private page, has the potential
to circulate out to a wider, public audience. When you are posting on social media please always
keep in mind that your words, pictures, videos, and/or audio files are permanent and can become
public. You are representing the organization, so please keep in mind the following guidelines:
a) Use common sense and good judgment when posting information via social media
b) Respect all policies and guidelines, including use of contract-specific or copyrighted
images
c) Be sensitive about revealing “surprise” elements of a production
d) If you’re not sure if something is safe to post, you probably shouldn’t post it

THEATRE DENTON is committed to providing a safe and respectful online experience for everyone.

Social Media Policy for Volunteers
Facebook, Twitter, Instagram, Snapchat, and other social media are powerful but potentially
dangerous tools. Volunteers are encouraged to use all types of social media to help advertise,
promote, and market the theatre and its productions in a positive manner. As a volunteer of the
theatre, you are encouraged to follow and participate in our social media platforms. Volunteers
must not purport to speak for Theatre Denton in any public forum or social media post. Only an
authorized Theatre Denton representative may speak on behalf of the organization.

When posting about the theatre or production on public forums, posts should be positive and
respectful since everything that is posted, even on a private page, has the potential to circulate
out to a wider, public audience. When posting on social media, volunteers should keep in mind
that words, pictures, videos, and/or audio files are permanent and can become public.
The following are some guidelines to consider when you use social media to post about THEATRE
DENTON:
a) Use common sense and good judgment when posting information via social media
b) Respect all policies and guidelines, including use of contract-specific or copyrighted
images
c) Be sensitive about revealing “surprise” elements of your production
d) If you’re not sure if something is safe to post, you probably shouldn’t post

THEATRE DENTON is committed to providing a safe and respectful online experience for
everyone.

Printable Version of this Policy

See Also: Employee Sexual Misconduct PolicyVolunteer Harassment PolicyGoverning Board